About
I am currently an Interactive Designer at Genuine Interactive in Boston, MA, working
for clients including MassMutual, Iron Mountain, and Gilbane Construction.
I work on a range of projects including concept work, site redesigns, and banner designs.
Previously I was at Modernista! as a Junior Art Director primarily working on Cadillac.
While there I worked as part of the creative team and independently to help create the most
progressive and unique work possible for each client. I worked directly with the Creative Directors
on all projects ranging from concept work to day-to-day design work and coordinate with other
departments to help bring one consistent look to a client's brand.
I find my eye constantly focused on the subtleties of each individual pixel or point and am passionate about making each pixel/point have meaning.
I am intrigued by what design can offer technology and vice versa and the evolving state of design. My desire to flood my senses with
knowledge keeps me inspired and challenged daily. While not staring at a screen I rest my eyes in a book.
Download Resumé
EMAIL: joepags@gmail.com
LINKEDIN: Profile
VIMEO: My Videos
FLICKR: My Photos
Abstrctype Website
A proposed website that allows the user to create art through typography as a part of Genuine Interactive Labs. The functions allow the user to explore
the space of typography while creating typographic art and then easily share with their online community, save for future edits, or create a wallpaper for
their desktop.
ROLE: Conception/Designer
FOX Mobile Layouts
Designer on print layouts for FOX Mobile. I worked with the Creative Directors
on the look and feel of print work directly related to TV spots showcasing Fox Mobile
as the perfect travel companion.
ROLE: Designer
(RED) Nights Jukebox
A proposed website that allows users to remix songs by (RED) Nights artists and
then share their mixes with one another on the site or through facebook or twitter.
Users would be able to jumble different tracks or different parts of tracks together
and even add effects much like a moog synthesizer. All of the commands would
be controlled through the user's keyboard.
ROLE: Conception/Junior Art Director/Designer
3D Via Studios Website
Two home page designs for 3d computer modeling company 3d Via. 3d Via provides software and a community for 3d modelers to share and discuss their work. They were looking for a clean and contemporary design aesthetic for their redesigned website.
ROLE: Designer
Cadillac Spring Event
A :30 feature-focused TV spot for the Cadillac CTS during the 2009 Spring Celebration.
Using material previously shot by the Creative Directors I worked with the editors to
create a spot that draws that captures the viewer's attention using interesting transitions.
This spot was run nationally and by the Cadillac dealers.
ROLE: Junior Art Director
Cadillac SRX Crossover
Auto Show Video
A video created for the pre-launch auto show circuit of the 2010 Cadillac SRX Crossover.
As Junior Art Director I worked on all phases from conception to production; from being
on shoot with the DP, to working with the editor on all cuts, and working with the post
house on color and post work. For additional videos/tv spots visit my vimeo page.
ROLE: Junior Junior Art Director
Cadillac SRX Crossover
Facets Print
Facets print work that ran along side the "Facets" TV spot for the 2010 Cadillac SRX Crossover launch. I worked with the 3d artists to create a realistic facets effect, the photographer on all the SRX photography; interior and exterior, and print production to produce all the print ads.
ROLE: Junior Art Director/Designer
Cadillac CTS-V
For the launch of the 2009 Cadillac CTS-V I worked primarily on the print look that lead the look of the website and banner campaign. I worked with the interactive designer and video editor on the website design/video to make sure the look was consistent across all media. I also worked with the 3d model artist on the design and look of the Nürburgring neon sign art used in the loader of the website.
ROLE: Junior Art Director/Designer
Cadillac Concept Layouts
Numerous layouts I presented for the 2010 SRX Crossover Launch, the 2009 Cadillac CTS-V Launch, and Cadillac brand layouts.
ROLE: Junior Art Director/Designer
Iron Mountain
Home page design for document management solutions company Iron Mountain. This design focused on the use of videos that introduced the user to Iron Mountain and their simple Assist Me Tool. The intro video would describe how Iron Mountain helps your company and would then fade into a quick 5-step questionnaire about the user's company management needs. This information would then bring up a specific welcome page pertaining to each user.
ROLE: Designer
Modern Woodmen
A proposed careers site for the financial institute Modern Woodmen. They wanted a site that focused on what it means to work for Modern Woodmen.
The navigation for the site was based around the types of personalities Modern Woodmen looks for in their employees; passionate leaders who focus on financial success and are a strong part of their community. Each section would showcase videos from employees about what it means to be a part of the Modern Woodmen personality.
ROLE: Designer
Pins and Thread
A personal art series where I decided it would be more interesting to draw with
pins and thread instead of a pen to create nice clean pieces of contour line art.
Implementing the larger pins helped to create a nice dramatic presence when lit.
ROLE: Designer/Illustrator
Lyric Posters
A personal design project that takes a look at music posters and the standard
style of posters based on each band’s musical genres. I wanted to create a design
to show the spirit of each band and explore space with formal and clean typography.
ROLE: Designer/Illustrator
