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CURRENT

Senior Digital Designer
at Wieden + Kennedy

PREVIOUS

Digital Art Director at MMB
Interactive Designer at Genuine
Junior Art Director at Modernista!

Subway
As Subway's AOR MMB was tasked with designing the framework for the completely refreshed Subway.com. We focused on the design and user experience while Subway handled the development side of the project. To help reinforce the Subway brand look we integrated a day-part design as an added value promotion we integrated throughout the site. I was fully involved in the entire design process starting with wireframes, initial concepts, and the final launch working directly with the developers at Subway.

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ROLE

Art Director
Design
IA
UX/UI Design

Foster Grant
To help update the image of Foster Grant sunglasses we focused on a more contemporary look. We proposed to let their fans become the face of the Foster Grant home page, playing off their tagline of Who's That Behind Those Foster Grants. We also proposed a micro site that let the user change the model's sunglasses and outfits as they danced. This site let people explore the Foster Grant collection in a fun and engaging way.

ROLE

Concept
Art Director
Design

D-Day
A personal design project that shows a 12-hour timeline of June 6th, 1944 from midnight to 1300 hours. The timeline focuses on both the Allies and the Axis as they battled during the Operation Neptune phase of Operation Overlord. World War Two is a personal fascination of mine.

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ROLE

Concept
Design

MMB580.com
For the redesign of the MMB website we wanted to create a clean and versatile site compared to the old flash site. One of the main things that stood out to me about the MMB look was the letterpress business cards. We focused on a design that pulled inspiration from the feel of a fresh business card off the press. Along with a clean presentation of our work we incorporated a unique section of the site to showcase the culture and people of MMB.

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ROLE

Concept
Art Director
Design
UX/UI Design

Back Nine Networks
Back 9 Networks aims to become the go-to lifestyle Golf Channel with a focus on fashion, travel, and parties of the golf world. To gain momentum we helped Back 9 Networks by creating an innovative coming soon landing page. Playing off the bird's eye view of a golf course the copy scrolls behind the locked image frame as the user scrolls down through the site. The images scroll along with the copy behind the frame to let the user explore the full world of Back Nine Networks.

ROLE

Concept
Art Director
Design

Meat Society
A website created by my friend Russ Gossett and myself to keep notes on our Boston burger joint meet ups and a way to rate burgers throughout the Boston area. Through our extensive research we've agreed that the best burger is at Craigie on Main. Each burger will have a rating system and a write-up based on our overall burger experience. To have a bit more fun with the project and stand out a bit we decided to draw each burger instead of include a dimly-lit camera phone photo. We are still in the process of development.

ROLE

Concept
Art Director
Design
Illustration

Cadillac Print
A collection of concept print ads I did for a range of Cadillac cars, including the CTS, CTS-V, and SRX, while working on Cadillac at Modernista!. Along with concepting for Cadillac I was the day-to-day Art Director on all print and outdoor work as well as being the brand steward for third party design work.

ROLE

Concept
Art Director
Design

Cadillac Print
Print ads created to showcase the completely redesigned 2010 Cadillac SRX. These ads played off the new body features of the SRX and were created to complement the SRX Facets TV work that helped launch the SRX. I worked directly with the production company creating the facets artwork for the print ads and was the lead Art Director on the SRX photo shoot.

ROLE

Concept
Art Director
Design

Pins and Thread
A personal art series where I decided it would be more interesting to draw with pins and thread instead of a pen to create crisp pieces of contour line art. Using larger pins helped to create a nice dramatic presence when lit.

ROLE

Concept
Illustration

Subway Breakfast
For the one year anniversary of Subway Breakfast we focused on the flavor and customization of Subway Breakfast. We integrated Google maps into the breakfast experience on Subway Freshbuzz to let users find their closest Subway to their commute. We created a Facebook app that let users create their own sandwich and share with friends while getting better acquainted with the menu. For the campaign we concepted a Breakfast Flavorizer app that would let users easily customize their sandwiches prior to going into stores.

ROLE

Concept
Art Director
Design

Iron Mountain
A concept design for a new home page for document management company Iron Mountain. The design is tailored to each individual user and his or her business needs. First time visitors would answer a quick series of questions pertaining to how Iron Mountain can help their business. Then the results would lead the user to a specific home page dedicated to their business needs.

ROLE

Concept
Art Director
Design

Auto Europe
For the redesign of the Auto Europe website I was tasked with bringing visual consistency throughout the approved designs. I focused on cleaning up the UI and then updated any design feedback from the client during that process. I also designed the First Time With Us widget that helps users find the right car for their vacation abroad quickly and easily.

ROLE

Design