I had the opportunity to work with the W+K NY office on the redesigned Southern Comfort site. The site was focused around user-generated drinks created with Southern Comfort. I worked with the art director and development team to help fine tune the initial approved designs and then expand the designs throughout the full site including product pages and drink details.
Our secondary focus was the UX/UI and visual design of the history section. We knew we wanted to tell Southern Comfort's story in a fun and engaging way. The art director and I created a simple parallax site to showcase Southern Comfort's history pulling in historical Southern Comfort photos and facts, and funny irreverent history notes that are loosely related to Southern Comfort.