I am a Staff / Lead Product Designer with experience leading 0–1 product design, AI-enabled product experiments, design systems, enterprise workflows, and consumer-facing experiences. I have a strong track record of partnering with product, engineering, and research to define strategy, launch new capabilities, improve operational efficiency, and drive measurable gains in usability, adoption, and conversion. I thrive on combining systems thinking, human-centered design, and strong product judgment to solve complex cross-functional problems at scale.
Clients
Google, Netflix, Nike, McKinsey & Company, Delta, Coca-Cola, Young Living, Cadillac, Fully, Downstream Impact
Portfolio available upon request
1/6
Nike
Innovation App Redesign
Nike Innovation app evolution to fit the Nike brand ecosystem
1/9
Nike
Share Your Activity
MVP experience of a large-scale activity data collection running study by onboarding the first 100 participants
1/3
Ro
Patient labs results
Lead designer on the diagnostics squad focused on creating a human lab results experience
1/6
Personal
Baseball roster
A baseball little league game roster app to set and manage the team’s games
Google; Material Customer Engagement 2024–Present
Collaborating with Google app teams to help create a cohesive Google experience with Material at the core.
Nike; NSRL 2023–2024
Redesigned the Innovation app while scaling a large running field study through UXR and rapid-prototyping.
Ro; Diagnostics 2022–2023
Led the v1 patient and practitioner lab results launch.
BlueinGreen Digital; Netflix 2017–2020
Embedded product designer on the Netflix Enterprise Software Engineering team.
McKinsey & Company; The Five Fifty 2017–2022
Developed new products to increase reader engagement and client acquisition.
Downstream Impact; 2018–2019
SaaS product to scale amazon advertising sales.
Wieden + Kennedy; Coca-Cola + The Lodge 2012–2017
Multiple Super Bowl digital campaigns and playing with technology and robots.
MMB; Subway 2010–2012
Led the redesign of Subway.com
Genuine Interactive; 2009–2010
Learning digital design through asking questions to engineers.
Modernista!; 2005–2009
Built ads for HUMMER and Cadillac, my first taste of digital design, learned the art of details and chaos.
Over my 15 year career I have worked across consumer and enterprise products launching numerous enterprise, e-commerce, and publishing products for clients including Netflix, Nike, Fully, and McKinsey & Company. I am passionate about telling engaging data stories through contextual visualizations and solving complex enterprise problems to improve productivity.
Outside of work I can be found playing sports with my son, coaching little league baseball, and making art with my daughter in Portland, OR. I've been told that I make a "mean" lemon meringue pie and enjoy baking bread for the house bread monsters. I am a reader of American history and enjoy a good action movie in 70mm when available and take part in the PNW sandwich explorer club with my wife.
Shared language
to define key terminology early to align as a team
Continuously adapt
to reframe problems as new insights appear
Be curious
and ask questions to learn and understand different perspectives
Explore and iterate
to then test and learn regularly
Systems approach
to think holistically to craft scalable results
Strong opinions, loosely held
to have a point of view, but welcome dissent
Evidence-based decisions
leveraging insights to drive results
Always forward
to drive results even if it means taking a step back to learn more